Privacy Policy

1. General Information on Data Protection

The Internet portal of fairtrade Messe GmbH & Co KG is primarily a marketplace for the processing of business transactions. Although a great deal of information is also available to anonymous visitors, there is sometimes a need for us to obtain data from you which can be company or even person-related in order to provide you with the desired services. Our systems protect your data in accordance with internationally applicable data protection standards, the data protection directive of the European Union and national data protection regulations. Our goal is to make it possible for you to be certain of responsible and confidential treatment of your data. Personal data is used exclusively for the purposes explicitly stated in these data protection regulations or during later data collection. Our websites may contain links to websites of other providers. As we are not responsible for their information, we recommend that you study the information provided on such sites concerning data protection carefully. Each time content is requested from our Internet site, data (e.g. name of the file requested, date/time, data volume transferred) on this process is stored in a protocol file. In this way, we monitor user conduct throughout the entire website. Nevertheless, the bringing together of this information with data on individual users is only carried out with prior, written consent. fairtrade Messe GmbH & Co KG classifies the entire use statistics on the basis of the user’s domain name, the browser type and the MIME type by reading out this information from the browser string (the information contained in the browser of every user). We monitor and list the search terms entered in the search engine by users; nevertheless, this tracing is never carried out in connection with individual users.

1.1 Cookies

We also use so-called session cookies. These enable optimisation of communication times for incoming web inquiries. As a fundamental rule, our website can also be used without cookies, however this can result in restrictions with individual applications. Cookies are not used for the preparation of person-related use profiles. We moreover employ cookies with a runtime of 180 days, in order to collect and use anonymous usage data for purposes of launching advertising adds on the basis of online behavioural targeting. No personal data, particularly no IP-address, is gathered in the scope of this procedure. You are free to delete the cookies anytime either directly within your browser settings or you may disable them anytime. We use cookies to measure success and optimise our advertising measures.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you would prefer not to accept cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; (ii) to disable existing cookies; or (iii) to set your browser to automatically reject any cookies.

2. Data protection with special applications

2.1 Electronic Newsletters

We enable the ordering of electronic newsletters on various subject areas. For this, we record the e-mail addresses of those users who voluntarily register as subscribers. The users can delete themselves from the circulation list by following the instructions including in every dispatch.

2.2 Contact form

When you use our contact form, we receive from you the data required for processing of the order and performance of the services agreed. Data fields through which the data required for processing of the business transaction is collected, are always marked separately. If you provide additional, voluntary data, for example on particular specialist interests, we can send you targeted specialist information even before an event. This means that, by entering this data, you yourself decide which data we receive from you on you and your company. In addition, we offer you the possibility of correcting or altering the data collected during registration.

2.3 Registration as an exhibitor in the "Industry Portal" (= online list of exhibitors)

In the following it will be described by us which personal details will be collected in case of you making use of the online shop and the industry portal and for which purposes such details will be used by us.
You will have to register first before booking fairtrade trade fair services via the online shop. We will be storing our contact person’s name and contact details, e-mail address (also serving as user name) and pass word.
Such data will be used in the context of utilisation of the online shop. The data will be deleted after deletion of the user account. After deletion of the account, it will no longer be possible for you to access the order history and the services booked.

2.4 Registration

After exhibitor registration, the contents of your company profile known to us (e.g. company name, address, contact details, contact person) as well as other company details (e.g. product category) will be published by us. Also it will be possible for everyone to see the contents / details edited and/or added by the exhibitor via the Industry Portal or the online shop as such contents / details will be published.

2.5 Limited access areas

A customer account will be created after registration as a visitor or exhibitor. You will be required to indicate an e-mail address (compulsory information that needs to be provided in the context of the registration process). Other information may be provided on a voluntary basis. Trade visitors will be asked to provide more details regarding their company and/or position as proof of qualification; possibly, they will also be asked to submit suitable evidence to prove their trade visitor status. If you register using several e-mail addresses, several customer accounts will be created.

2.6 Virtual/ hybrid events

Whenever you use the platform, that can be accessed from the;www.fairtrade-messe.de;website and its subdomains, (hereinafter referred to as the "Platform"), for the purposes of using the provided networking services that enable you to increase your professional network, we may request some personal information about you. We also collect some of your personal data when you register directly on our Platform to participate in a professional event, or when an event organizer wishes to provide you with our services within the context of the event for which you are registered and sends us your contact details in order that we may contact you. The term "personal data" refers to any and all information which enables an individual to be identified, more specifically your surname, first name(s), postal and email addresses, telephone number(s), data concerning transactions on the Platform, bank card numbers, as well as any other information about you which you may choose to provide us with.

Your personal data is collected and processed for one or more of the following purposes:

• (i) To manage your access to and use of the services available on the Platform.
• (ii) To carry out customer management operations relating to contracts, orders, deliveries, invoices, loyalty schemes, follow-up with customers, etc.
• (iii) To compile a list of registered members, users, customers and prospective customers.
• (iv) To issue newsletters, invitations and promotional advertisements. Should you not wish to receive these, we offer you the option to refuse them at the moment your data is being collected.
• (v) To sent you suggestions for networking connections with other users of the Platform. Should you not wish to receive these, we offer you the option to refuse them at the moment your data is being collected.
• (vi) To compile commercial and web traffic statistics for our services.
• (vii) To manage reviews on products, services or content.
• (viii) To manage unpaid invoices and potential disputes regarding the use of our products and services.
• (ix) To adhere to our legal and regulatory obligations.
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On the platform we shall inform you, when requesting your personal data, if certain information must be provided or if it is optional. We shall also inform you of the consequences should you not wish to provide this information. We also inform you that we are likely to collect your data indirectly, either from organizers of events which you are attending, and thus enabling you to use our services, or from other users of our services. In this respect, you are hereby informed that we may reuse your personal data that is stored in the address book of another user of our services who has expressly authorized us to access their contacts to put you in contact with each other.

2.7 Adobe Analytics

We use web analysis services to make sure that our website's design meets the user's needs. Services such as these are used to create pseudonymous user profiles.

We use Adobe Analytics, a web analysis service offered by Adobe Systems Software Ireland Limited ("Adobe" - address: 4-6 Riverwalk, City West Business Campus, Dublin 24, Republic of Ireland). Adobe Analytics uses what is known as "cookies" which are text files that are stored on your computer and that make it possible to analyse utilisation of the website by you. Cookies will be saved for a maximum of 24 months and will then be deleted automatically. If information generated by a cookie is transmitted to an Adobe server in the context of utilisation of the website, the setting safeguards that the IP address will be anonymised before geolocation and that it will be replaced by a generic value before being saved ("IP obfuscation"). Adobe will make use of this information on behalf of the website provider for the purpose of evaluating use of the website by the user to compile reports on website activity so as to be in a position to render to the website operator other services relating to use of the website and internet usage. Data collected by Adobe Analytics will not be associated with other Adobe data. It is possible for you to prevent cookies from being saved on your computer by changing the settings of your browser software accordingly. We, however, would like to point out to you that in this case it is possible that you may not be able to use all of the functions available under this website. For more information on how data generated by the cookie will be managed and how data relating to use of this website will be used by Adobe please browse:;http://www.adobe.com/en/privacy/opt-out.html.

2.8 Google Applications

2.8.1 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer to help the website analyse how visitors use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

You can prevent Google's collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under;https://tools.google.com/dlpage/gaoptout?hl=en.

2.8.2 Google Re-Marketing

This website uses Google Re-Marketing. Google Re-Marketing is an advertising service delivered by Google Inc. (Google, Mountain View, USA), which enables us to provide you with targeted advertising to meet your supposed interests, based on your usage patterns on previous visits. Such advertising is only presented in Google advertising space - either Google AdWords or the Google Display Network. Users are identified via a cookie in the web browser. The collection, storage and editing of collected data is based on the Google Analytics details and users' IP addresses. Google Re-Marketing does not involve any combination of IP addresses or personal details with any further Google data, especially usage data. Each Re-Marketing cookie continues to be used for 18 months. You may veto Google Re-Marketing or edit your settings on the Google Ads Settings page (https://www.google.com/settings/u/0/ads?hl=en). Alternatively, you can prevent Re-Marketing by disabling cookies in your browser settings. This website uses Google Analytics reports to identify demographic features based on interest-related Google advertising as well as on third-party details of site visitors (e.g. age, gender and interests).

2.9 Social Media Plug-ins

2.9.1 Twitter

Our Internet presence uses social plug-ins ("plug-ins") of the social network twitter.com, operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter"). The plug-ins are labelled with a Twitter logo. If you access a fairtrade Messe GmbH & Co KG website that includes such plug-ins, your browser connects directly to the Twitter servers when clicking on the button. The content of the plug-in is transmitted to your browser by Twitter, which also embeds information in the website. Through embedding the plug-in, Twitter receives the information that you have accessed the corresponding page of our website. If you are logged into Twitter, Twitter can assign your visit to your Twitter account. If you interact with the plug-ins, e.g. forward a tweet or add your own comment, your browser transmits the corresponding information directly to Twitter, where it is stored. Please refer to the data protection information issued by Twitter to learn about the purpose and scope of the data collection and the further processing and use of the data by Twitter. You will also find information about your rights and your settings options to protect your privacy. If you do not wish Twitter to collect data about your visit to our website when using this plugin,, please log out of your Twitter account before accessing our site.

2.9.2 YouTube

Various websites at fairtrade Messe GmbH & Co KG contain embedded videos on YouTube.com (YouTube). YouTube is a service offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA. If you access a fairtrade Messe GmbH & Co KG website that includes such plug-ins, your browser connects directly to the Google servers when clicking on the link. The content of the plug-in is transmitted to your browser by Google, which also embeds information in the website. Through embedding the plug-in, Google receives the information that you have accessed the corresponding page of our website. If you are logged into YouTube, Google can assign your visit to your YouTube account. If you interact with the plug-ins, e.g. add a comment, your browser transmits the corresponding information directly to Google, where it is stored. Please refer to the privacy policy information at Google for details about the purpose and scope of data collection and use by Google as well as your rights and privacy options as a YouTube customer. If you do not wish Google to collect data about your visit to our website when using this plugin, please log out of your YouTube account before accessing our site.

2.10 Analysis by Leadinfo

We use the lead generation service provided by Leadinfo B.V., Rotterdam, The Netherlands, which recognizes visits of companies to our website based on IP-addresses and shows us related publicly available information, such as company names or addresses. In addition, Leadinfo places two first-party cookies for providing transparency how our visitors use our website and processes domains from provided form inputs (e.g. “leadinfo.com”) to correlate IP addresses with companies and enhance its services. For additional information, please visit;www.leadinfo.com. On this page:;https://www.leadinfo.com/en/opt-out;you have an opt-out option. In the event of an opt-out, your data will no longer be recorded by Leadinfo.

3. Public Process Directory

3.1 Name of the responsible body

fairtrade Messe GmbH & Co KG

3.2 Management

Martin März
Paul März

3.3 Address of the responsible body

Kurfürstenanlage 36

D-69115 Heidelberg

3.3.1 Address of the Data Protection Officer:

Data Protection Officer 

Kerstin Krummer
fairtrade Messe GmbH & Co KG
Kurfürstenanlage 36

D-69115 Heidelberg 

Email:;dataprotection(at)fairtrade-messe.de

3.4 Purpose of the collection, processing or use of data

The purpose of the fairtrade Messe GmbH & Co KG company is the promotion of economic activity through the organisation of trade fairs and exhibitions and through all activities related to the trade fair and exhibition, business. Data is captured, processed and used for the explicit purposes of the company, specifically for handling the relevant business processes and for assuring and improving the quality of our trade fair events such as for purposes of providing our customers with information prior to and after a certain event about the very event and about follow-up events. Follow-up events may include other subject-related events organized or implemented by fairtrade Messe GmbH & Co KG. Your personal data will not be passed on to any third parties for advertising purposes. When you present your visitor's badge the data stored on this badge can be read and therefore also saved and used by third parties. In such cases the data protection terms of the third party shall apply.

3.5 Description of the groups of persons concerned and of the corresponding data or categories

For the fulfilment of the purposes stated under 3.4, the following person-related data is collected, processed and used for each group of persons:

Group of personsDataCategoryRepresentatives of
exhibiting companiesCompany data with addresses, contact persons
and communication data, information on branch
of industry, product data, contract and settlement dataAProfessional exhibition visitors
(representatives of companies
visiting trade exhibitions) Registration data such as company data with addresses,
contact persons and communication data, information on
branch of industry, product interests as well as contract
and settlement dataBExhibitors of interest
(potential new customers)Company data with addresses, contact persons and
communication data, information on branch of industry,
product data, interestsCContact persons of suppliers,
service providers, other business partnersCompany data or data on institutions with addresses,
contact persons and communication data, information
on products and services, contract and settlement dataD

3.6 Recipients or categories of recipient to whom the data can be forwarded

• Public bodies given the existence of overriding legal regulations (category A-D)
• Foreign representations if the registered company office of the person visiting the exhibition is abroad (category A, B, C)
• Order-data processors of fairtrade Messe (category A-C)
• Service providers for exhibition-accompanying services if the person inquires about corresponding services to fairtrade Messe (category A-C)

The "Industry Portal" online list of exhibitors is a service offered by ngn - new generation network GmbH, Leipziger Straße 126, 10117 Berlin, our technical service provider. Our technical service provider will be processing personal data exclusively for the purpose of rendering services in the context of operation of the "Marketplace" online list of exhibitors but not for own purposes.

The online shop is a service offered by Salesforce, salesforce.com EMEA Limited, Floor 26 Salesforce Tower, 110 Bishopsgate, London, EC2N 4AY, our technical service provider. Our technical service provider will be processing personal data exclusively for the purpose of rendering services in the context of operation of the online shop but not for own purposes.

3.7 Normal periods for the barring / deletion of data

The law contains a wide range of regulations concerning keeping requirements and deadlines. Upon expiry of these deadlines, the corresponding data is deleted as a routine procedure. Excepted from this is data required for the processing of the respective business transaction with fairtrade Messe and in particular for informing customers before and after the event as well as concerning future events. The data on customers who no longer wish to receive corresponding information is barred. To enable consideration of a corresponding declaration by the customer at all times, the data of the objector must be kept permanently in a barring list and, as a rule, cannot be deleted.

4. Right of objection

Naturally, every one of our customers is at liberty to indicate purposes for which his person-related data should not be used. Should you no longer wish your data to be used for a specific purpose, you can object to farther reaching use of your data by sending an email to;dataprotection(at)fairtrade-messe.de.